It even made it to the Tonight Show with Jay Leno where it was soundly panned.
This is advertising's equivalent to getting a garbage goal to win it in overtime.
That, is an advertising jackpot.
We finally found the end of the internet and it features a "tribute" to Sidney Crosby's ankle injury. Pathetic, but really funny.
Another giveaway gone weird for the Penguins' promotions department. First, the Mark Recchi bobblehead night AFTER he left the team (scroll down), and now, Evgeni Malkin scores a hat trick on..... Seven Springs Penguins Ski Cap night!
Sidney Crosby scored the walk-off winner in the shootout to push the Pens past the Buffalo Sabres, 2-1, in the Winter Classic in front of 71,217 fans at Ralph Wilson Stadium – a new attendance record for an NHL game. There are many styles of Penguins jerseys that the team has used over the years, but they've used a bunch of different pucks, too. To see the entire history of the pucks used by the Pens.